Alan McAleavey

Are Your Business Photos Doing Enough Work Online? When businesses talk about improving their visibility online, the conversation normally turns to posting more often. More LinkedIn posts. More updates on Google. More content for the website. That can help, but there is a more basic question worth asking first: what do people actually see when they find you? A business can have a good website, plenty of experience and excellent reviews, but still be relying on a headshot from several years...

Not sure what to wear for a headshot? A simple, practical guide for business owners — outfits, colours, and easy tips for relaxed, professional photos. If you’ve booked a headshot or branding shoot and your first thought was “I’ve got nothing to wear”, you’re not alone. It’s oddly common. People who can run a business, manage staff, handle clients… suddenly get stuck choosing a shirt. The easiest way to think about it is this: you’re not dressing for a photoshoot. You’re dressing for a good...

If you want one quick win for your Google Business Profile (GBP) this month, it’s usually not your logo or your wording. It’s your photos. Most people make a decision in a few seconds. They scan the stars, opening hours, distance… then they look at the photos to answer one question: “Do I trust this place?” Google also explains local visibility mainly comes down to relevance, distance and popularity (prominence). You can’t change distance, but photos help with relevance (showing what you...