Authentic Images: Why Your Business Can’t Afford to Fake It

When you’re a start‑up or small business, it’s tempting to save a few pounds by grabbing a stock photo. Yet what looks “good enough” on a template often doesn’t feel like you. And customers can tell. Studies show that using real people instead of models can increase sign‑ups by up to 35 %. Meanwhile, posts with original images earn higher engagement than those relying on stock.

Why Authentic Beats Stock

You build trust. Customers are becoming increasingly sceptical of polished, generic imagery. According to surveys by marketing researchers, nearly 90 % of consumers say authenticity is important when deciding which brands they like and support. Stock images, by definition, aren’t yours—so they can’t tell your story.

People buy from people. A clear, professional headshot, a glimpse of your workspace and shots of your products show that you’re real. That reassurance helps convert website visitors to customers.

You stand out locally. For Wirral and Liverpool businesses, local backdrops and a recognisable community add personality. Stock photos could be taken anywhere; authentic photos prove you’re part of the neighbourhood.

Figures You Should Know

• 35 % — improvement in sign‑ups when businesses used photos of real staff over models.

• 88 % — share of customers who say authenticity matters when choosing brands.

• 114 % — increase in Facebook impressions when companies switched from stock images to original photos.

• 20× — more profile views on platforms like LinkedIn when using a professional headshot instead of a placeholder or selfie.

These aren’t magic numbers; they’re proof that investing in imagery pays you back quickly.

Checklist: Your Starter Image Library

Client Headshot for LinkedIn

Branding Image for Social Media and Website

To give your business a solid visual foundation, aim for these core shots:

1. Professional headshots Show the people behind the brand. Friendly, approachable images help customers connect.

2. Workspace photos Whether you operate from a home office or a workshop, give viewers a peek inside. It reinforces that you’re real and proud of your space.

3. Product/service images High‑quality photos of what you sell or the service you provide are essential. Show details, textures and how they’re used.

4. Behind‑the‑scenes shots Candid images of you at work—packing orders, preparing a shoot, sketching ideas—illustrate your process and passion.

5. Customer interactions or testimonials With permission, capture happy clients or users with your product. Social proof makes a powerful impression.

6. Local landmarks or neighbourhood scenes A scenic shot of the Marine Lake, the Mersey skyline or your favourite café links your business to the community.

Final Thoughts (and a Friendly Invite)

Stock photos might feel like a quick fix, but they rarely help you stand out. Authentic images build trust, strengthen your brand and support every touchpoint—from your website to social media, press releases and email signatures.

Office Branding Image for social media and website

If you’re ready to update your image library or are unsure where to start, I’d love to help. I specialise in mobile photography sessions around Wirral and Liverpool, bringing a complete studio to your location. Together we can craft images that truly reflect your business and personality. Get in touch to discuss your needs or arrange a free “space check” to see how we can turn even the smallest corner into a professional shoot.