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Self-Doubt as a Sole Trader (and How Good Photography Helps You Show Up)
Running your own business on the Wirral can be equal parts rewarding and unsettling. Whether you’re working from a studio in Birkenhead, your spare room in West Kirby, or a café table in Heswall, the work is yours — and so are the thoughts that come with it. Most sole traders and small business owners I meet across Wirral and Merseyside share a similar feeling: “I know my work is good… but I don’t always feel like I look like a professional business.” It’s not dramatic self-
Alan McAleavey
8 hours ago2 min read


Capturing the Story of The Flower Hut Wirral 🌸
Running a small business is never just about the product. It’s about the story behind it — the care, the craft, and the values that make...
Alan McAleavey
Sep 292 min read


Running a Small Business When You’re Not at Your Best
Being a small business owner isn’t always glamorous. Some days you’ve got a full tank of energy, ideas flow, and the to-do list actually...
Alan McAleavey
Sep 222 min read
Start-Ups Helping Start-Ups: Why One Free Shoot Can Lift a Whole Local Economy
I’ve worked with enough new and small businesses across the Wirral and Liverpool to know this: most of us don’t need a thousand pieces of...
Alan McAleavey
Aug 253 min read


Going Solo, Sustainable Growth: How Wirral Chamber of Commerce—and Smart Branding Photos—Super Charged My One Person Start Up
Running a business as a sole trader means wearing every hat in the box. One minute I’m crunching HMRC deadlines, the next I’m staging...
Alan McAleavey
Aug 182 min read


Authentic Images: Why Your Business Can’t Afford to Fake It
When you’re a start‑up or small business, it’s tempting to save a few pounds by grabbing a stock photo. Yet what looks “good enough” on a...
Alan McAleavey
Aug 62 min read


From Myth to Make‑Over: What Actually Happens During a Mobile Shoot
Last month we debunked the big myths: “My office is too small.”“Kitchen lighting ruins everything.”“Professional photos = half‑day...
Alan McAleavey
Jul 212 min read


Authenticity Beats “Cheesy Handshake” — Why Pay for Real Photos Instead of Downloading Stock
Ever searched “business success” on a stock site and been assaulted by a grinning team high-fiving in front of a whiteboard that says...
Alan McAleavey
Jul 142 min read


Turn Your Home Office into a Mini Photo Studio in 15 Minutes
Quick wins for Wirral & Merseyside professionals who “don’t have the space” You’ve finally booked (or are thinking about booking) fresh...
Alan McAleavey
Jul 72 min read


Mobile Studio Myth-Busting: 5 Things People Assume (and What’s Actually True)
By Alan McAleavey Photography – Mobile Headshots & Branding, Wirral / Liverpool / Merseyside Why bust myths? Almost every new enquiry...
Alan McAleavey
Jun 302 min read


Why Your Personal Brand Deserves More Than a Selfie
Let’s be honest. You’ve got a great business. You’ve got a cracking personality. You’ve probably even got a half-decent selfie from your...
Alan McAleavey
Jun 232 min read


Why a Professional Headshot Is More Than Just a Nice Photo— And yes, it actually makes a difference!
First Impressions Matter (More Than We Like to Admit) We all do it. Scroll through LinkedIn. Spot a blurry photo taken at a friend’s...
Alan McAleavey
Jun 172 min read


Preparing for Your Photoshoot (Without Losing Your Mind)
Whether you're stepping in front of the camera for the first time or you’ve done it before but still get a bit nervous (totally normal,...
Alan McAleavey
Jun 92 min read


Capturing Authentic Portraits: Because Fake Smiles Are So Last Year
By Alan McAleavey Photography – Portrait & Personal Branding Photographer, Wirral Let’s have a quick word about portraits. We’ve all been...
Alan McAleavey
Jun 12 min read


Crafting Your Personal Brand Through Photography
By Alan McAleavey Photography – Your Local Photographer on the Wirral Let’s face it: building your personal brand can sometimes feel like...
Alan McAleavey
May 232 min read


The Importance of Professional Headshots in 2025 — and How to Make Yours Work Harder
It’s 2025, and in a digital-first world, your professional headshot is more than just a profile picture — it's your first impression,...
Alan McAleavey
May 162 min read


Behind the Lens — My Approach to Photography on the Wirral
Welcome! Hello, I'm Alan — the photographer behind Alan McAleavey Photography . Since starting my business six months ago, I've had the...
Alan McAleavey
May 102 min read


Why a Great Headshot Still Matters in 2025 (and How to Make Yours Stand Out)
1. First Impressions Are Digital Before someone connects with you in person, they’ll likely find you through: LinkedIn Your business...
Alan McAleavey
May 22 min read
Bringing Your Brand to Life: From Headshots to Product Photography
At Alan McAleavey Photography, we know the power of a strong first impression. A professional headshot helps people connect with the face...
Alan McAleavey
Apr 252 min read


Why Your Headshot Matters More Than You Think
First impressions count—especially online. Let’s be honest—when was the last time you updated your headshot? If you're still using a...
Alan McAleavey
Apr 182 min read
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