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Why Your Personal Brand Deserves More Than a Selfie


Let’s be honest. You’ve got a great business. You’ve got a cracking personality. You’ve probably even got a half-decent selfie from your last coffee shop visit. But when it comes to showing the real you—the one your dream clients want to connect with—a grainy phone snap just isn’t going to cut it.

That’s where personal branding photography comes in. And no, it’s not just for influencers and CEOs. It’s for small businesses, freelancers, creatives, and camera-shy legends (yes, you) who want to build trust, connect with their audience, and look like they mean business… without looking like they’re trying too hard.


What is personal branding photography?

In short, it’s photography that shows people who you are and what you do—without having to say a word. It’s your visual handshake. The friendly "hello!" your website or social media says before you’ve even written a caption.

Whether you're a yoga teacher, copywriter, baker, coach, maker or marketing whiz, strong personal branding imagery can:

  • Make you look professional (without being overly posed)

  • Build trust with potential clients

  • Help people remember you (and not confuse you with that other guy)

  • Give you scroll-stopping visuals for your website, LinkedIn, Instagram and beyond


But I hate having my photo taken…

Trust me, you’re not alone. About 95% of the brilliant people I photograph tell me that in our first conversation. And yet, by the end of their shoot, they’re relaxed, laughing, and wondering what they were ever worried about.

My job is to make the whole process feel easy, relaxed and dare I say… even fun? No awkward posing. No cheesy backdrops. Just you, doing your thing, in a way that feels genuine.


What kind of photos do we take?

Think less "school photo with a forced smile" and more:

  • You working in your natural environment

  • Portraits with personality

  • Detail shots of your products or tools

  • Natural lifestyle images that show off your vibe

  • A few confident headshots that scream “I know my stuff”

And all tailored to suit your brand colours, audience, and where you'll use the images.


But is it really worth it?

Absolutely. Think about how many decisions we make based on visuals these days. First impressions matter, especially online. Good branding photos help people see you as credible, approachable, and aligned with the values you’re sharing.

And let’s be honest—when you like how you look in your photos, you're way more likely to show up online.


Ready to put a face to your brand?

If you’re based in Wirral or the South Wirral area and you’re ready to level up your online presence with some natural, personality-filled photography—get in touch. I’d love to help you show off the brilliant human behind the business.

Or, you know… we can just have a coffee and talk about how weird it is to be in front of a camera. (Spoiler: I make it less weird.)

📸 Let’s make your brand stand out—one not-so-awkward photo at a time.

 
 
 

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